The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, advertising, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Advertising enables students to advance their skill set and understanding of advertising strategies and tactics, as well as the best practices used in the advertising and strategic communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in advertising campaigns including media planning and buying, brand strategy, traffic and production, economics and content creation—the opportunity to gain workforce specific skills.
|MDES 2400||Principles of Advertising||3|
|DDSN 2103||Intro to Copywriting||3|
|MDES 3450||Brand & Campaign Strategy||3|
|MDES 4400||Advertising Studio I||3|
|MDES 3460||Media Planning & Buying||3|
|Choose 1 of the following:||3|
|Economics of Advertising|
|Advertising Studio 2|
|Traffic & Production|
|Media Ethics & Equity|
|Total Credit Hours||18|