The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, advertising, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Public Relations enables students to advance their skill set and understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR, and much more.
|MDES 2200||Principles of Public Relations||3|
|MDES 2210||Media Research||3|
|MDES 3210||Digital Public Relations||3|
|MDES 3220||PR Writing||3|
|MDES 3240||PR Case Studies||3|
|Choose 1 of the following:||3|
|Media Ethics & Equity|
|PR Event Planning|
|Strategic Corporate Communication|
|Total Credit Hours||18|