The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.

The Professional Certificate in Public Relations enables students to gain an understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18-credit undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR.

Course List

Course ID	Title	Credits
Block 1		6
MDES 2200	Principles of Public Relations
MDES 2210	Media Research
Block 2		6
MDES 3210	Digital Public Relations
MDES 3220	Public Relations Writing
Block 3		6
MDES 3240	Public Relations Case Studies
Choose 1 of the following:
DDSN 1100	Digital Design Foundations
DDSN 2601	Digital Storytelling
MDES 2110	Media Ethics and Equity
MDES 2120	Media Law
MDES 3230	Media Relations
MDES 3250	Non-Profit Communication
MDES 3260	Health Communication
MDES 3270	Public Relations Event Planning
MDES 3280	Crisis Communication
MDES 4200	Strategic Corporate Communication
Total Credit Hours		18

^{Program String and Field of Study: PACER_UG, MDPR}

For more information, contact the School of Professional Advancement.