The Professional Certificate in Public Relations enables students to advance their skill set and understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18-credit undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR.
Blocks
The Media & Design Public Relations Certificate consists of "blocks" showing the required order of all coursework. All courses within each block must be completed before you may move on to the next block. For example, all courses in Block 1 must be completed before any courses may be taken in Block 2, and so on. Courses within a block may be take at the same time.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Principles of Public Relations | ||
| Media Research | ||
| Block 2 | 6 | |
| Digital Public Relations | ||
| PR Writing | ||
| Block 3 | 6 | |
| PR Case Studies | ||
Choose 1 of the following: | ||
| Media Ethics & Equity | ||
| Media Law | ||
| Non-Profit Communication | ||
| Health Communication | ||
| Media Relations | ||
| PR Event Planning | ||
| Strategic Corporate Communication | ||
| Total Credit Hours | 18 | |