The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, advertising, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Digital Media and Marketing Communications enables students to advance their skill set and understanding of digital media strategies, tactics, and best practices used in the digital marketing and communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in digital marketing campaigns including digital content such as infographics, e-books, and blogs; and, SEO & SEM tactics to improve an organizations effectiveness in communicating to their audience on digital, social media, and mobile platforms.
|MDES 2300||Digital Media Principles & Strategy||3|
|MDES 3300||Creating Digital Content||3|
|MDES 3310||Digital Media Analytics & Reporting||3|
|MDES 3320||CRM and Digital Media||3|
|MDES 3330||SEO & SEM Strategies||3|
|Choose 1 of the following:||3|
|Media Ethics & Equity|
|Total Credit Hours||18|