Digital Media & Marketing Communications, Bachelor of Arts
The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Media + Design Program’s Digital Media Marketing and Communications major will equip students with content-rich and highly competitive skills that are necessary in the digital marketing and communication industries. In the program, students will demonstrate mastery in the following: fundamentals of digital marketing that will address common marketing challenges including research, planning, implementation and evaluation; articulating the value that digital marketing campaigns across SEO, paid search, social media, mobile, email and display marketing; conducting audience research to recognize key performance indicators and comprehend marketing analytics which will ultimately shape campaign success; understanding the legal, ethical and cross-cultural implications that digital marketing campaigns are grounded in; and, measuring and analyzing the impact of digital marketing campaigns through the use of various platforms and tools.
Tulane’s School of Professional Advancement awards the Bachelor of Arts in Digital Media Marketing and Communications following the successful completion of 120 credits, including 36 credits in the major.
Students pursuing this bachelor’s degree must earn a minimum of 120 credit hours in their degree and a 2.000 minimum GPA. Additionally, students must complete the School of Professional Advancement core curriculum. More information on general degree and core curriculum requirements can be found here.
See Sample Plan of Study below.
Curriculum Requirements
Blocks
Blocks notate the prescribed order of coursework. Courses within each block may be taken at the same time.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Digital Design Foundations for Non-Majors/Minors | ||
| Introduction to Copywriting | ||
| Block 2 | 9 | |
| Media Ethics and Equity | ||
| Media Research | ||
| Digital Marketing Principles | ||
| Block 3 | 6 | |
| Creating Digital Content | ||
| Digital Marketing Campaigns | ||
| Block 4 | 9 | |
| Digital Media Analytics and Reporting | ||
| Customer Relationship Management and Digital Media | ||
| Search Engine Optimization and Search Engine Marketing Strategies | ||
| Block 5 | 6 | |
| Portfolio and Professional Practices | ||
| Capstone: Media and Design | ||
| Total Credit Hours | 36 | |
Sample Plan of Study
This sample plan of study for the Bachelor of Arts in Digital Media & Marketing Communications assumes a fall start, a four-year timeline, and reflects the full set of program requirements (subject to course availability). Students are responsible for reviewing all university, school, and program requirements-including prerequisites, transfer credit applicability, and appropriate course sequencing-in coordination with their academic and major advisors.
| Year 1 | Credit Hours | |
|---|---|---|
| DDSN 1000 | Digital Design Foundations for Non-Majors/Minors | 3 |
| DDSN 2103 | Introduction to Copywriting | 3 |
| SoPA Core and General Electives | 24 | |
| Credit Hours | 30 | |
| Year 2 | ||
| MDES 2110 | Media Ethics and Equity | 3 |
| MDES 2210 | Media Research | 3 |
| MDES 2300 | Digital Marketing Principles | 3 |
| SoPA Core and General Electives | 21 | |
| Credit Hours | 30 | |
| Year 3 | ||
| MDES 3300 | Creating Digital Content | 3 |
| MDES 3310 | Digital Media Analytics and Reporting | 3 |
| MDES 3320 | Customer Relationship Management and Digital Media | 3 |
| MDES 3450 | Digital Marketing Campaigns | 3 |
| SoPA Core and General Electives | 18 | |
| Credit Hours | 30 | |
| Year 4 | ||
| MDES 3330 | Search Engine Optimization and Search Engine Marketing Strategies | 3 |
| MDES 4150 | Capstone: Media and Design | 3 |
| MDES 4210 | Portfolio and Professional Practices | 3 |
| SoPA Core and General Electives | 21 | |
| Credit Hours | 30 | |
| Total Credit Hours | 120 | |
Program String and Field of Study: PAUBA_UG, MDDM
For more information, contact the School of Professional Advancement.