Digital Media & Marketing Communications, Minor
The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, public relations and digital media marketing.
The Digital Media and Marketing Communications minor provides students with strategic, industry-relevant and highly competitive skills that are necessary in the digital marketing, content marketing and search marketing industries.
| Course ID | Title | Credits |
|---|---|---|
| DDSN 1000 | Digital Design Foundations for Non-Majors/Minors | 3 |
| DDSN 2103 | Introduction to Copywriting | 3 |
| MDES 2300 | Digital Marketing Principles | 3 |
| MDES 3300 | Creating Digital Content | 3 |
| MDES 3310 | Digital Media Analytics and Reporting | 3 |
| Choose 1 of the following | 3 | |
| Customer Relationship Management and Digital Media | ||
| Digital Marketing Campaigns | ||
| Search Engine Optimization and Search Engine Marketing Strategies | ||
| Total Credit Hours | 18 | |
Field of Study: MDDM
For more information, contact the School of Professional Advancement.