Public Relations, Certificate
The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Public Relations enables students to gain an understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18-credit undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Principles of Public Relations | ||
| Media Research | ||
| Block 2 | 6 | |
| Digital Public Relations | ||
| PR Writing | ||
| Block 3 | 6 | |
| PR Case Studies | ||
Choose 1 of the following: | ||
| Digital Design Foundations | ||
| Digital Storytelling | ||
| Media Ethics & Equity | ||
| Media Law | ||
| Media Relations | ||
| Non-Profit Communication | ||
| Health Communication | ||
| PR Event Planning | ||
| Crisis Communication | ||
| Strategic Corporate Communication | ||
| Total Credit Hours | 18 | |
Program String and Field of Study: PACER_UG, MDPR
For more information, contact the School of Professional Advancement.