Public Relations, Certificate
The Professional Certificate in Public Relations enables students to advance their skill set and understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18-credit undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR.
Blocks
Blocks notate the prescribed order of coursework. Courses within each block may be taken at the same time.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Principles of Public Relations | ||
| Media Research | ||
| Block 2 | 6 | |
| Digital Public Relations | ||
| PR Writing | ||
| Block 3 | 6 | |
| PR Case Studies | ||
Choose 1 of the following: | ||
| Media Ethics & Equity | ||
| Media Law | ||
| Non-Profit Communication | ||
| Health Communication | ||
| Media Relations | ||
| PR Event Planning | ||
| Strategic Corporate Communication | ||
| Total Credit Hours | 18 | |