Digital Media & Marketing Communications, Certificate
The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, advertising, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Digital Media and Marketing Communications enables students to advance their skill set and understanding of digital media strategies, tactics, and best practices used in the digital marketing and communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in digital marketing campaigns including digital content such as infographics, e-books, and blogs; and, SEO & SEM tactics to improve an organizations effectiveness in communicating to their audience on digital, social media, and mobile platforms.
Blocks
Blocks notate the prescribed order of coursework. Courses within each block may be taken at the same time.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Digital Media Principles & Strategy | ||
| Creating Digital Content | ||
| Block 2 | 6 | |
| Digital Media Analytics & Reporting | ||
| CRM and Digital Media | ||
| Block 3 | 6 | |
| SEO & SEM Strategies | ||
Choose 1 of the following: | ||
| Media Ethics & Equity | ||
| Media Law | ||
| Media Research | ||
| DMMC Studio | ||
| Social Media Studio | ||
| Total Credit Hours | 18 | |