Digital Media & Marketing Communications, Certificate
The mission of the Media + Design program is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design program will be prepared to enter a highly competitive workforce in the industries of graphic design, interactive design, public relations, digital media marketing and advertising.
The Professional Certificate in Digital Media and Marketing Communications enables students to gain an understanding of digital media strategies, tactics, and best practices used in the digital marketing and communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in digital marketing campaigns.
| Course ID | Title | Credits |
|---|---|---|
| Block 1 | 6 | |
| Digital Design Foundations | ||
| Intro to Copywriting | ||
| Block 2 | 6 | |
| Digital Media Principles & Strategy | ||
| Creating Digital Content | ||
| Block 3 | 6 | |
| Digital Media Analytics & Reporting | ||
Choose 1 of the following: | ||
| CRM and Digital Media | ||
| SEO & SEM Strategies | ||
| Brand & Campaign Strategy | ||
| Total Credit Hours | 18 | |
Program String and Field of Study: PACER_UG, MDDM
For more information, contact the School of Professional Advancement.