Small Business Development, Certificate
The 18-credit Professional Certificate in Small Business Development provides the analytical skills, business fundamentals, practical knowledge, and legal and ethical foundations necessary to develop business plans, create marketing strategies, identify capital resources, and manage a small business or other entrepreneurial venture.
Small Business Development Certificate Mission Statement
The Professional Certificate in Small Business Development provides adult learners with the analytical skills and practical knowledge to develop business plans, create marketing strategies, identify capital resources, and manage a small business or other entrepreneurial venture.
Small Business Development Certificate Learning Objectives
On completion of the Small Business Development Professional Certificate curriculum, graduates will have the knowledge and skills to:
1. Identify and apply the moral and ethical principles, social responsibilities, and laws that govern business entities, transactions, and managerial decisions.
2. Identify the primary functions of management, the primary types of managers and their respective roles; and the advantages that arise from managing people effectively.
3. Master effective oral and written business communications, including the use of proper grammar and syntax, evaluation of audience and purpose, identification of appropriate channels, and implementation of effective listening techniques.
4. Analyze and apply fundamental marketing concepts, including theories and principles of marketing policy; market and consumer behavior; products, distribution, promotion, and pricing decisions.
5. Locate and analyze opportunities, establish operating structures, develop marketing and financial plans, and use financial reports for effective management of a small business or other entrepreneurial venture.