Marketing Major, BSM
A major in marketing trains students to analyze marketing problems from an evidence-based perspective and generate well-thought-out, creative solutions. Students gain a comprehensive foundation through courses in marketing research and analytics, consumer behavior, and marketing strategy. Electives provide the option to further specialize in areas such as brand management, analytics or sales.
Students pursuing the Bachelor of Science in Management degree must earn a minimum of 124 credit hours in their degree and a minimum grade point average of 2.000. More information on general degree requirements can be found here. Additionally, students must complete a minimum of 30 credit hours in the Newcomb-Tulane College Core Curriculum.
See Recommended Plans of Study below
Curriculum Requirements
| Course ID | Title | Credits |
|---|---|---|
| Required Non-Business Courses | ||
| ECON 1010 | Introduction to Microeconomics | 3 |
| ECON 1020 | Introduction to Macroeconomics | 3 |
| ENGL 1010 | Writing | 4 |
| MATH 1210 | Calculus I 1 | 4 |
| PSYC 1000 | Introductory Psych | 3 |
| Required Business Core Courses | ||
| INFO 1010 | Intro to Business Computing 2 | 1.5 |
| CDMA 2201 | Career Development and Management I | 2 |
| ACCN 2010 | Financial Accounting | 3 |
| ACCN 3010 | Managerial Accounting | 3 |
| FINE 3010 | Financial Management | 3 |
| LGST 3010 | Legal, Ethical and Regulatory Environment of Business | 3 |
| MGMT 3010 | Organizational Behavior | 3 |
| MGSC 3005 | Statistics for Business | 3 |
| or MATH 1230 | Statistics For Scientists | |
| MGSC 3010 | Introduction to Business Analytics | 3 |
| MKTG 3010 | Marketing Fundamentals | 3 |
| MCOM 3200 | Management Communication | 3 |
| MGMT 4010 | Strategic Management | 3 |
| MGMT 4920 | BSM Capstone | 3 |
| Required | ||
| MKTG 4110 | Research and Analytics | 3 |
| Electives Choose One: | ||
| Choose One: | ||
| MKTG 4120 | Advanced Marketing Strategy | 3 |
| or MKTG 4220 | Sales Management | |
| Choose One: | ||
| MKTG 4100 | Consumer Behavior | 3 |
| or MKTG 4250 | Social and Online Marketing | |
| Select three of the following: | 9 | |
| Consumer Behavior 2 | ||
| Customer Relationship Marketing | ||
| Business to Business Marketing | ||
| Advanced Marketing Strategy 3 | ||
| Pricing | ||
| New Product Development | ||
| Brand Management | ||
| Retailing | ||
| Sales Management 3 | ||
| Global Marketing | ||
| Relationship Marketing | ||
| Social and Online Marketing 3 | ||
| Advertising and Promotions | ||
| Law in Marketing | ||
| Sports Marketing | ||
| Service Marketing | ||
| General Business Elective Requirements 4 | 12 | |
- 1
MATH 1150 Long Calculus I (3 c.h.) and MATH 1160 Long Calculus II (3 c.h.) may substitute for the BSM Calculus requirement.
- 2
Beginning for students admitted Fall 2019.
- 3
If the course is not taken as a required course.
- 4
Any business course not being used for major course requirements, i.e., LGST, MGMT, MKTG, FINE, ACCN, ENRG, MGSC, INBS, INFO, TAXN.
Recommended Plan of Study
This example plan of study for the BSM in Marketing represents a fall semester start and encompasses all program requirements. Students are responsible for reviewing university, school, and program requirements, along with prerequisites and the sequencing of courses in coordination with their academic and major advisors. BSM students are strongly encouraged to meet regularly with their Business Advisors to discuss business courses for support in finalizing their schedules.
short calculus plan
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| MATH 1210/1211 | Calculus I | 4 |
| ECON 1010 | Introduction to Microeconomics | 3 |
| INFO 1010 | Intro to Business Computing | 1.5 |
| CDMA 2201 | Career Development and Management I | 2 |
| NTC Core and General Electives | 6-7 | |
ENGL 1010 or Tier-1 Writing must be completed by the end of the first year. Writing (ENGL 1010 or ENGL 1011) unless the student is exempt due to their score on the A.P/I.B./Cambridge-A level exams. Students receiving exemption from ENGL 1010/1011 are required to take an approved Tier-1 writing class during their first year. |
||
| Credit Hours | 16.5-17.5 | |
| Spring | ||
| MGSC 3005 or MATH 1230 |
Statistics for Business or Statistics For Scientists |
3 |
| ECON 1020 | Introduction to Macroeconomics | 3 |
| PSYC 1000 | Introductory Psych | 3 |
| ACCN 2010 | Financial Accounting | 3 |
| NTC Core and General Electives | 4 | |
ENGL 1010 or Tier-1 Writing must be completed by the end of the first year. Writing (ENGL 1010 or ENGL 1011) unless the student is exempt due to their score on the A.P/I.B./Cambridge-A level exams. Students receiving exemption from ENGL 1010/1011 are required to take an approved Tier-1 writing class during their first year. |
||
| Credit Hours | 16 | |
| Year 2 | ||
| Fall | ||
| MGSC 3010 | Introduction to Business Analytics | 3 |
| FINE 3010 | Financial Management | 3 |
| MGMT 3010 | Organizational Behavior | 3 |
| NTC Core and General Electives | 6 | |
| Credit Hours | 15 | |
| Spring | ||
| ACCN 3010 | Managerial Accounting | 3 |
| LGST 3010 | Legal, Ethical and Regulatory Environment of Business | 3 |
| MKTG 3010 | Marketing Fundamentals | 3 |
| NTC Core and General Electives | 7 | |
| Credit Hours | 16 | |
| Year 3 | ||
| Fall | ||
| MCOM 3200 | Management Communication | 3 |
| MKTG 4110 | Research and Analytics | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| MGMT 4010 | Strategic Management | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 7 | |
| Credit Hours | 16 | |
| Year 4 | ||
| Fall | ||
| MGMT 4920 | BSM Capstone | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 6 | |
| Credit Hours | 15 | |
| Spring | ||
| Select two Major Courses | 6 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 124.5-125.5 | |
long calculus plan
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| MATH 1150 | Long Calculus I | 3 |
| ECON 1010 | Introduction to Microeconomics | 3 |
| INFO 1010 | Intro to Business Computing | 1.5 |
| CDMA 2201 | Career Development and Management I | 2 |
| NTC Core and General Electives | 7 | |
ENGL 1010 or Tier-1 Writing must be completed by the end of the first year. Writing (ENGL 1010 or ENGL 1011) unless the student is exempt due to their score on the A.P/I.B./Cambridge-A level exams. Students receiving exemption from ENGL 1010/1011 are required to take an approved Tier-1 writing class during their first year. |
||
| Credit Hours | 16.5 | |
| Spring | ||
| MATH 1160 | Long Calculus II | 3 |
| ECON 1020 | Introduction to Macroeconomics | 3 |
| PSYC 1000 | Introductory Psych | 3 |
| ACCN 2010 | Financial Accounting | 3 |
| NTC Core and General Electives | 3 | |
ENGL 1010 or Tier-1 Writing must be completed by the end of the first year. Writing (ENGL 1010 or ENGL 1011) unless the student is exempt due to their score on the A.P/I.B./Cambridge-A level exams. Students receiving exemption from ENGL 1010/1011 are required to take an approved Tier-1 writing class during their first year. |
||
| Credit Hours | 15 | |
| Year 2 | ||
| Fall | ||
| MGSC 3005 or MATH 1230 |
Statistics for Business or Statistics For Scientists |
3 |
| ACCN 3010 | Managerial Accounting | 3 |
| MGMT 3010 | Organizational Behavior | 3 |
| LGST 3010 | Legal, Ethical and Regulatory Environment of Business | 3 |
| NTC Core and General Electives | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| MGSC 3010 | Introduction to Business Analytics | 3 |
| FINE 3010 | Financial Management | 3 |
| MKTG 3010 | Marketing Fundamentals | 3 |
| NTC Core and General Electives | 7 | |
| Credit Hours | 16 | |
| Year 3 | ||
| Fall | ||
| MCOM 3200 | Management Communication | 3 |
| MKTG 4110 | Research and Analytics | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 4 | |
| Credit Hours | 16 | |
| Spring | ||
| MGMT 4010 | Strategic Management | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 7 | |
| Credit Hours | 16 | |
| Year 4 | ||
| Fall | ||
| MGMT 4920 | BSM Capstone | 3 |
| Select one Major Course | 3 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 6 | |
| Credit Hours | 15 | |
| Spring | ||
| Select two Major Courses | 6 | |
| Select one Business Elective | 3 | |
| NTC Core and General Electives | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 124.5 | |
Field of Study: BSBSM_UG, MKTG
For more information, contact the A. B. Freeman School of Business.