A major in marketing trains students to analyze marketing problems from an evidence-based perspective and generate well-thought-out, creative solutions. Students gain a comprehensive foundation through courses in marketing research and analytics, consumer behavior, and marketing strategy. Electives provide the option to further specialize in areas such as brand management, analytics or sales.

Curriculum

Course List

Course ID	Title	Credits
Required Non-Business Courses
ECON 1010	Introduction to Microeconomics	3
ECON 1020	Introduction to Macroeconomics	3
ENGL 1010	Writing	4
MATH 1210	Calculus I 1	4
MATH 1230	Statistics For Scientists	4
PSYC 1000	Introductory Psych	3
Required Business Core Courses
INFO 1010	Intro to Business Computing 2	1.5
CDMA 2201	Career Development and Management I	2
ACCN 2010	Financial Accounting	3
ACCN 3010	Managerial Accounting	3
FINE 3010	Financial Management	3
LGST 3010	Legal, Ethical and Regulatory Environment of Business	3
MGMT 3010	Organizational Behavior	3
MGSC 3010	Introduction to Business Analytics	3
MKTG 3010	Marketing Fundamentals	3
MCOM 3200	Management Communication	3
MGMT 4010	Strategic Management	3
MGMT 4920	BSM Capstone	3
Required
MKTG 4110	Research and Analytics	3
Electives Choose One:
Choose One:
MKTG 4120	Advanced Marketing Strategy	3
or MKTG 4220	Sales Management
Choose One:
MKTG 4100	Consumer Behavior	3
or MKTG 4250	Social and Online Marketing
Select three of the following:		9
MKTG 4100	Consumer Behavior 2
MKTG 4105	Customer Relationship Marketing
MKTG 4117	Business to Business Marketing
MKTG 4120	Advanced Marketing Strategy 3
MKTG 4137	Pricing
MKTG 4145	New Product Development
MKTG 4155	Brand Management
MKTG 4165	Retailing
MKTG 4220	Sales Management 3
MKTG 4230	Global Marketing
MKTG 4240	Relationship Marketing
MKTG 4250	Social and Online Marketing 3
MKTG 4260	Advertising and Promotions
MKTG 4275	Law in Marketing
MKTG 4280	Sports Marketing
MKTG 4290	Service Marketing
General Business Elective Requirements 4		12

¹

MATH 1150 Long Calculus I (3 c.h.) and MATH 1160 Long Calculus II (3 c.h.) may substitute for the BSM Calculus requirement. 

²

Beginning for students admitted Fall 2019.

³

If the course is not taken as a required course.

⁴

Any business course not being used for major course requirements, i.e., LGST, MGMT, MKTG, FINE, ACCN, ENRG, MGSC, INBS, INFO, TAXN.