The mission of the Master of Business Analytics program is to prepare its graduates for careers that allow them to manage and make data-driven decisions. Through dedication to rigorous intellectual and ethical standards and the fostering of close, dynamic interaction among faculty and students, the program aims to develop the specialized expertise necessary to negotiate the subtleties and interdependencies of various markets and organizations in both research and decision-making capacities. Graduates of the program must not only be confident of making significant contributions in analysis, problem solving, risk management, trading, and strategic analysis and planning, but they should be firmly committed to impeccable academic and professional conduct.
Curriculum
Degree Requirements
The Master of Business Analytics (MANA) program requires completion of 36 credit hours.
Course List Course ID | Title | Credits |
CDMA 6030 | Advanced Career Development and Management | 0 |
MGSC 7000 | Bus Analytics Practicum | 3 |
MGSC 7100 | SQL Database Fundamentals and Business Intelligence | 3 |
MGSC 7310 | Modeling and Analytics | 3 |
MGSC 7320 | Advanced Spreadsheet Modeling | 3 |
MGSC 7330 | Business Statistics and Modeling with R | 3 |
MGSC 7340 | Web Analytics | 3 |
MGSC 7520 | Advanced Modeling and Analytics | 3 |
MGSC 7870 | Business Analytics Projects | 3 |
Total Credit Hours | 36 |
Specializations
MANA students have the option of completing a specialization within the program that allows for in-depth study in a particular business area of interest. All specializations require 9 credit hours. A student cannot count the same course for multiple specializations.
Accounting and Finance Analytics
Energy Analytics
Course List Course ID | Title | Credits |
| |
ENRG 7110 | Energy Modeling | 3 |
ENRG 7200 | Energy Fundamentals & Trading | 3 |
ENRG 7500 | Energy Risk Management | 3 |
| 3 |
Marketing and Management Analytics
Course List Course ID | Title | Credits |
1 | |
MGMT 6030 | Strategic Management 2 | 3 |
MGMT 7210 | Management of Technology and Innovation | 3 |
MKTG 6020 | Marketing 3 | 3 |
MKTG 7250 | Social Media and Online Marketing | 3 |
MKTG 7280 | Data and Analysis for Marketing Decisions | 3 |
| 3 |