Business Analytics, MAN

The mission of the Master of Business Analytics (MANA) program is to prepare its graduates for careers that allow them to manage and make data-driven decisions. Through dedication to rigorous intellectual and ethical standards and the fostering of close, dynamic interaction among faculty and students, the program aims to develop the specialized expertise necessary to negotiate the subtleties and interdependencies of various markets and organizations in both research and decision-making capacities. Graduates of the program must not only be confident of making significant contributions in analysis, problem solving, risk management, trading, and strategic analysis and planning, but they should be firmly committed to impeccable academic and professional conduct. The specialized MANA curriculum requires 30 credit hours of academic work and can be completed in two or three semesters. A 4+1 program option is available for Tulane undergraduate students.
Co-requisites
The following courses are the co-requisites for the MANA program.
- MGSC 7320 Advanced Spreadsheet Modeling (3 c.h.)
- MGSC 7330 Business Statistics and Modeling with R (3 c.h.)
Tulane undergraduates can meet the co-requisites by earning a grade of B or better in the following undergraduate Tulane courses:
- For MGSC 7320 Advanced Spreadsheet Modeling:
MGSC 3010 Introduction to Business Analytics (3 c.h.) - For MGSC 7330 Business Statistics and Modeling with R:
MATH 1110 Probability & Statistics I (3 c.h.), MATH 1230 Statistics For Scientists, MATH 3070 Intro To Probability (3 c.h.), MATH 3080 Intro to Statistical Inference (3 c.h.), or any other statistics course with topics: probability, statistical inference, and regression.
Students may complete the co-requisite courses by taking the aforementioned courses at Tulane prior to MANA matriculation or by taking equivalent courses prior to MANA matriculation in an undergraduate or graduate program at a school accredited by The Association to Advance Collegiate Schools of Business (AACSB), the EFMD Quality Improvement System (EQUIS), or the Association of MBAs (AMBA). The language of instruction for the co-requisite course must be English. If the co-requisite is met with a non-Tulane course or an undergraduate Tulane course, the student must earn a grade of B or better in the co-requisite course to avoid taking the aforementioned graduate-level Tulane course.
Curriculum
The Master of Business Analytics curriculum, developed by faculty and industry experts, addresses the technical demands of the analytics job market. It emphasizes advanced skills in data analysis, machine learning, business intelligence, and effective business communication. With an industry-focused, experiential learning approach, students work with real-world datasets, applying cutting-edge techniques in collaboration with companies. Students interact with industry professionals through a practicum and a semester-long capstone project, solving a current business problem for a local organization, ensuring they graduate with both technical expertise and strong communication skills.
Degree Requirements
The Master of Business Analytics (MANA) program requires completion of 30 credit hours with the following degree requirements.
Course ID | Title | Credits |
---|---|---|
Required Courses | ||
CDMA 6030 | Advanced Career Development and Management | 0 |
MGSC 7000 | Bus Analytics Practicum | 3 |
MGSC 7100 | SQL Database Fundamentals and Business Intelligence | 3 |
MGSC 7310 | Modeling and Analytics | 3 |
MGSC 7340 | Web Analytics | 3 |
MGSC 7520 | Advanced Modeling and Analytics | 3 |
MGSC 7870 | Business Analytics Projects | 3 |
Four advisor-approved electives | 12 | |
Total Credit Hours | 30 |
Specializations
MANA students have the option of completing a specialization within the program that allows for in-depth study in a particular business area of interest. All specializations require 9 credit hours. A student cannot count the same course for multiple specializations.
Accounting and Finance Analytics
Course ID | Title | Credits |
---|---|---|
Complete 9 credit hours from the following: 1 | ||
ACCN 6050 | Accounting Measurement, Reporting, and Control 2 | 3 |
ACCN 7130 | Financial Statement Analysis | 3 |
ACCN 7140 | Advanced Managerial Accounting | 3 |
ACCN 7150 | Accounting Information Systems | 3 |
ACCN 7270 | Advanced Risk Analytics | 3 |
ACCN 7280 | Operational Risk Management | 3 |
ACCN 7290 | Accounting Analytics | 3 |
FINE 6020 | Analysis for Financial Mgmt 3 | 3 |
FINE 7180 | Financial Modeling | 3 |
FINE 7510 | Econometrics and Forecasting | 3 |
FINE 7650 | Fixed Income Analytics & Modeling | 3 |
Other ACCN or FINE 7000-level elective if approved by advisor and instructor | 3 |
- 1
Must take at least one accounting course and at least one finance course.
- 2
Required if student has no background in accounting.
- 3
Required if student has no background in finance.
Energy Analytics
Course ID | Title | Credits |
---|---|---|
Complete 9 credit hours from the following: | ||
ENRG 7110 | Energy Modeling | 3 |
ENRG 7200 | Energy Fundamentals & Trading | 3 |
ENRG 7500 | Energy Risk Management | 3 |
Other ENRG 7000-level elective if approved by advisor and instructor | 3 |
Marketing and Management Analytics
Course ID | Title | Credits |
---|---|---|
Complete 9 credit hours from the following: 1 | ||
MGMT 6030 | Strategic Management 2 | 3 |
MGMT 7210 | Management of Technology and Innovation | 3 |
MKTG 6020 | Marketing 3 | 3 |
MKTG 7250 | Social Media and Online Marketing | 3 |
MKTG 7280 | Data and Analysis for Marketing Decisions | 3 |
Other MGMT or MKTG 7000-level elective if approved by advisor and instructor | 3 |
- 1
Must take at least one marketing course and at least one management course.
- 2
Required if student has no background in management.
- 3
Required if student has no background in marketing.
4+1 Program
- MGSC 7000 Bus Analytics Practicum (3 c.h.)
- MGSC 7100 SQL Database Fundamentals and Business Intelligence (3 c.h.)
- MGSC 7340 Web Analytics (3 c.h.)
- Students may choose one of the electives listed below.
- MGSC 6090 Operations and Supply Chain Management (3 c.h.)
- MGSC 7320 Advanced Spreadsheet Modeling (3 c.h.)
- MGSC 7330 Business Statistics and Modeling with R (3 c.h.)
- FINE 7510 Econometrics and Forecasting (3 c.h.)
- MKTG 7280 Data and Analysis for Marketing Decisions (3 c.h.)
- ACCN 7270 Advanced Risk Analytics (3 c.h.)
- ACCN 7290 Accounting Analytics (3 c.h.)
- MGMT 7030 Sustainability in a Dynamic Global World (2 c.h.)
- Or any other graduate-level business course with the approval of the program director.
Course ID | Title | Credits |
---|---|---|
Senior Fall Term | ||
MGSC 7000 | Bus Analytics Practicum | 3 |
MGSC 7100 | SQL Database Fundamentals and Business Intelligence | 3 |
MGSC 7340 | Web Analytics | 3 |
Senior Spring Term | ||
An authorized graduate-level business course | 3 | |
MANA Fall Term | ||
MGSC 7310 | Modeling and Analytics | 3 |
CDMA 6030 | Advanced Career Development and Management | 0 |
Authorized Elective * | 3 | |
Authorized Elective * | 3 | |
MANA Spring Term | ||
MGSC 7520 | Advanced Modeling and Analytics | 3 |
MGSC 7530 | Advanced Data Management | 3 |
MGSC 7870 | Business Analytics Projects | 3 |
MGSC 7650 | Applied Machine Learning * | 3 |
- *
Only two of the three marked electives will be taken by 4+1 students. Therefore, total credit of the program is 30 hours.
Program String and Field of Study: BSMAN_GR, MANA
For more information, contact the A. B. Freeman School of Business.