A major in marketing trains students to analyze marketing problems from an evidence-based perspective and generate well-thought-out, creative solutions. Students gain a comprehensive foundation through courses in marketing research and analytics, consumer behavior, and marketing strategy. Electives provide the option to further specialize in areas such as brand management, analytics or sales.
Curriculum Course List Course ID Title Credits ECON 1010 Introduction to Microeconomics 3 ECON 1020 Introduction to Macroeconomics 3 ENGL 1010 Writing 4 MATH 1210 Calculus I 1 4 MATH 1230 Statistics For Scientists 4 PSYC 1000 Introductory Psych 3 INFO 1010 Intro to Business Computing 2 1.5 CDMA 2201 Career Development and Management I 2 ACCN 2010 Financial Accounting 3 ACCN 3010 Managerial Accounting 3 FINE 3010 Financial Management 3 LGST 3010 Legal, Ethical and Regulatory Environment of Business 3 MGMT 3010 Organizational Behavior 3 MGSC 3010 Introduction to Business Analytics 3 MKTG 3010 Marketing Fundamentals 3 MCOM 3200 Management Communication 3 MGMT 4010 Strategic Management 3 MGMT 4920 BSM Capstone 3 MKTG 4110 Research and Analytics 3 MKTG 4120 Advanced Marketing Strategy 3 or MKTG 4220 Sales Management MKTG 4100 Consumer Behavior 3 or MKTG 4250 Social and Online Marketing 9 Consumer Behavior 2 Customer Relationship Marketing Business to Business Marketing Advanced Marketing Strategy 3 Pricing New Product Development Brand Management Retailing Sales Management 3 Global Marketing Relationship Marketing Social and Online Marketing 3 Advertising and Promotions Law in Marketing Sports Marketing Service Marketing
Field of Study: BSBSM_UG, MKTG
For more information, contact the A. B. Freeman School of Business .