The undergraduate certificate in Business Analytics and AI is designed to leverage students` domain knowledge gained from the core BSM curriculum, covering business topics including, management science (analytics, information systems, operations), finance, marketing, management, legal studies, and accounting. With a strong emphasis on skill development, experiential learning, and industry exposure (guest speakers and other engagements), students will graduate with both a solid foundation in the fundamental principles of Business Analytics and AI as well as a path towards a future career in the industry.

The Certificate in Business Analytics and AI is applicable to a wide range of future professionals across multiple business areas and industries such as operations & strategy, marketing, finance, sports, healthcare, energy and beyond. Specifically, the certificate may be of interest to aspiring business data analysts and technical business analysts, data visualization and business intelligence specialists, analytics managers, and similar data & analytics roles that exist in other areas & industries. 

The Certificate in Business Analytics and AI will be awarded to those undergraduate students within the A.B. Freeman School who successfully complete four courses and twelve (12) credit hours. The certificate must be earned concurrently with the BSM degree. No more than one course of the Certificate in Business Analytics and AI may count toward a student's BSM degree and major. Students will need to take three core courses and one elective course among several course options to complete this certificate, as follows:

Course List

Course ID	Title	Credits
Three Core Courses		9
MGSC 4790	Business Analytics with Python
MGSC 4690	AI for Business
MGSC 4590	Business Data Exploration & Visualization
Elective Course (Choose One of the Following)		3
ACCN 3290	Accounting Analytics
MKTG 4110	Research and Analytics
MKTG 4250	Social and Online Marketing
Total Credit Hours		12

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For more information, contact the A. B. Freeman School of Business.