At the undergraduate level, the Freeman School offers a marketing minor for students who are enrolled as business majors. This minor provides BSM students with an understanding of sales and marketing principles used in business and how they relate to other aspects of the business world. Students must complete 9 credit hours, selecting two required classes (6 credit hours) and an additional 3 credit hours chosen from approved electives.
For additional information about academic minors, see Academic Requirements.
Curriculum
| Course ID | Title | Credits |
|---|---|---|
| Required (3 credits) | ||
| MKTG 4110 | Research and Analytics | 3 |
| Required (Choose One Course) | 3 | |
| Consumer Behavior | ||
| Advanced Marketing Strategy | ||
| Sales Management | ||
| Social and Online Marketing | ||
| Elective (Choose One Course) | 3 | |
| Consumer Behavior 3 | ||
| Customer Relationship Marketing | ||
| Business to Business Marketing | ||
| Advanced Marketing Strategy 3 | ||
| Pricing | ||
| New Product Development | ||
| Brand Management | ||
| Retailing | ||
| Sales Management 3 | ||
| Global Marketing | ||
| Relationship Marketing | ||
| Social and Online Marketing 3 | ||
| Advertising and Promotions | ||
| Service Marketing | ||
| Total Credit Hours | 9 | |