A major in marketing trains students to analyze marketing problems from an evidence-based perspective and generate well-thought-out, creative solutions. Students gain a comprehensive foundation through courses in marketing research and analytics, consumer behavior, and marketing strategy. Electives provide the option to further specialize in areas such as brand management, analytics or sales.
Curriculum
Course ID | Title | Credits |
---|---|---|
Required Non-Business Courses | ||
ECON 1010 | Introduction to Microeconomics | 3 |
ECON 1020 | Introduction to Macroeconomics | 3 |
ENGL 1010 | Writing | 4 |
MATH 1210 | Calculus I 1 | 4 |
MATH 1230 | Statistics For Scientists | 4 |
PSYC 1000 | Introductory Psych | 3 |
Required Business Core Courses | ||
INFO 1010 | Intro to Business Computing 2 | 1.5 |
CDMA 2201 | Career Development and Management I | 2 |
ACCN 2010 | Financial Accounting | 3 |
ACCN 3010 | Managerial Accounting | 3 |
FINE 3010 | Financial Management | 3 |
LGST 3010 | Legal, Ethical and Regulatory Environment of Business | 3 |
MGMT 3010 | Organizational Behavior | 3 |
MGSC 3010 | Introduction to Business Analytics | 3 |
MKTG 3010 | Marketing Fundamentals | 3 |
MCOM 3200 | Management Communication | 3 |
MGMT 4010 | Strategic Management | 3 |
MGMT 4920 | BSM Capstone | 3 |
Required | ||
MKTG 4110 | Research and Analytics | 3 |
Electives Choose One: | ||
Choose One: | ||
MKTG 4120 | Advanced Marketing Strategy | 3 |
or MKTG 4220 | Sales Management | |
Choose One: | ||
MKTG 4100 | Consumer Behavior | 3 |
or MKTG 4250 | Social and Online Marketing | |
Select three of the following: | 9 | |
Consumer Behavior 2 | ||
Customer Relationship Marketing | ||
Business to Business Marketing | ||
Advanced Marketing Strategy 3 | ||
Pricing | ||
New Product Development | ||
Brand Management | ||
Retailing | ||
Sales Management 3 | ||
Global Marketing | ||
Relationship Marketing | ||
Social and Online Marketing 3 | ||
Advertising and Promotions | ||
Law in Marketing | ||
Sports Marketing | ||
Service Marketing | ||
General Business Elective Requirements 4 | 12 |
- 1
MATH 1150 Long Calculus I (3 c.h.) and MATH 1160 Long Calculus II (3 c.h.) may substitute for the BSM Calculus requirement.
- 2
Beginning for students admitted Fall 2019.
- 3
If the course is not taken as a required course.
- 4
Any business course not being used for major course requirements, i.e., LGST, MGMT, MKTG, FINE, ACCN, ENRG, MGSC, INBS, INFO, TAXN.