CBMA 411 Marketing Research

This course helps organizations listen to and understand their consumers and markets. This course deals with the methods for the collection, analysis, and interpretation of consumer and market information. The course familiarizes students with important concepts of consumer and market research and provides hands-on experience through real world field projects and cases.

co-rec: CBMA 301.
notes: This course will satisfy the Universitys upper-level public-service requirement.