CBMA 301 Consumer Behavior/Marketing Fundamentals

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of consumers, the marketplace, and the marketing environment on marketing decision making; the determination of the organizations products, prices, channels and communication strategies; and the organizations system for planning and controlling its marketing effort.

pre-rec: MATH 114, MATH 115 or 121; ECON 101 or 103; ECON 102 or 104; and PSYC 100, 101 or 102, junior standing or above.
notes: This is a required course in the A. B. Freeman School of Business Core Curriculum.