CRST 225 Casino Resort Marketing

This course helps students to develop an understanding of marketing management, the process through which organizations analyze, plan, implement and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing management is critical for long-term success of any casino resort complex, because this function ensures that the firm attracts, retains and grows customers by creating, delivering, and communicating superior customer value. In this course students will learn how to: evaluate the marketing environment, analyze and identify market opportunities, define and select target customers, plan marketing programs and learn about the 4-Ps of marketing and implementing and controlling marketing plans.

notes: Counts as MKET 320 Introduction to Marketing.